Playbook Management International LLC ("PMI") is a Frisco, Texas based sports & entertainment company. PMI provides a number of products and services to our hand selected clients (that we call "partners") to assist our partners in realizing their potential by running a more effective business operation and maximizing all revenue streams. In short, we help our partners save money and make money while becoming the industry leader in their respective market place; through the Playbook Management System.
PMI is led by Founding Partner, Michael Hitchcock and Managing Partner, Mark Washo. Hitchcock recently completed a career in Major League Soccer where he helped grow the league from the early, struggling years to the strong, vibrant league that it is today. See PMI Team section for more information on Hitchcock. Washo joined PMI from the WPS' Washington Freedom where he served as the President & General Manager.
Playbook Management International believes the key to success is a simple management philosophy:
GOOD PEOPLE, GOOD PLAN, GOOD EXECUTION
It all starts with good people. Once you have good people in the right position then you need to have a fully integrated, comprehensive plan to help your "team" succeed.
That's where Playbook Management International can assist. Through the Playbook Management System, PMI will help your organization develop a Playbook (business plan that becomes your road map to success) that is built on years of experience, diverse management expertise and industry best practices from the United States sports leagues & teams and leagues & teams from around the world. After the Playbook is created, PMI can also assist your organization in executing the plan.
By identifying clear objectives & goals, prioritizing those goals and creating a strategic time line & plan; Playbook Management International will help you grow revenue while solidifying your position as the industry leader and a great innovator in the sports & entertainment business.
The company formed on December 1, 2009... and as we say in the Playbook Management International office: On 12.1.09 "The World's Biggest Game Just Got Bigger!"
The company's official launch is February 1, 2010 with a comprehensive, multi-lingual PR campaign.
The First Client announced on February 1st is STAR Soccer Complex & Morgan's Wonderland in San Antonio, Texas. Since February 1st, thirty Sports Teams, Events, Venues, Leagues & Facilities have joined the PMI global network of clients. For a complete list of clients, visit the PMI Client page.
On October 26, 2010; PMI launched the first PMI affiliate company when they announced PMI Global Sales which is a proactive sales center that successfully sells & markets our clients products and services. For more information, visit the PMI Global Sales page. PMI has recently added additional PMI affiliate companies; PMI Gear which is a promotional & merchandise company for our clients. PMI Ticketing is a full service ticketing solution, CRM & database management solution.
MISSION Statement
PMI's mission is to assist our hand selected clients (who we consider to be partners) run an efficient and a profitable business operation in the sports & entertainment industry.
VISION
To be the Best!!!
CORE VALUES
PMI will run a Profitable Business Operation.
PMI will use the great sport of soccer/football to help kids around the world reach their potential on and off the field. We do our part to help make the world where we live, work and play; a better place to live, work and play.
PMI considers our clients to be our partners and will do everything to exceed their expectations and grow their business.
PMI sells Sponsorships in Santiago, Luxury Suites in South Africa, Jersey's in Germany, Tickets in Trinidad & Tobago, Coca-Colas in Curitiba, etc... We help our partners make money.
PMI will bring the soccer world closer together through the PMI Global Network.
PHILOSOPHY
Global Philosophy: The sport of football/soccer is getting bigger & bigger while the world is getting smaller & smaller. Due in large part to technology, there's one global market place. And in that Global Market place, the most popular game is football/soccer. The sport of football/soccer, as a business, continues to grow with unlimited potential.
Management Philosophy: Good People, Good Plan, Good Execution. PMI believes in this philosophy. Every successful business/organization/team has good people. People who have the right skill sets for specific roles to execute a great business plan.
Business Philosophy: Exceed the expectations of our employees, our customers, our partners, our investors and our partners' owners, partners' employees, partners' clients and partners' customers... It all begins with a "can do" attitude.
PMI SERVICES
Playbook Management International provides a number of different products & services, contact PMI at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to learn more. Below are some of the services provided as part of the Playbook Management System.
Playbook Management System (can include the following services but not limited to):
- Conducting Business Retreats for our partners.
- Developing a Playbook (comprehensive business plan) based on the priority objectives/goals of the client; which can include the following services.
- Strategic Planning
- Create a Vision/ Mission/ Core Values for Organization
- Develop a short term, mid term and long term strategic plan.
- Create matrix to evaluate success of strategy.
- Staffing
- Full Integration of all Departments to maximize return on effort and return on investment
- Org Chart Review and recommendation
- Management Consultation & Support
- Operational Plan for all Departments
- Evaluation, Analysis & Strategy
- Operating Budget
- Analysis, creation & management of Operating Budget.
- Opportunity Analysis
- Identify all assets
- Strategy to monetize those assets
- Plan to maximize those assets
- Ticket Sales Plan & Strategy
- Ticket Promotions that drive ticket sales.
- Sponsor Integration to drive ticket sales.
- Hundreds of sales programs to generate group sales.
- Sales motivation techniques and programs.
- Evaluation of season seat plans/packages.
- Create a sales culture and structure.
- Sales Training Plans.
- Management Training
- Sales Support & Marketing plans
- Ticket Sales Inventory and Experience packages
- Database Management (technology/ systems/ philosophy)
- Sponsorship Plan & Strategy
- Inventory Analysis and Rate Card development
- Sales Strategy
- Fulfillment plan
- Sponsor Integration
- Non Traditional Revenue Strategy, Plan Development and Execution of Plan
- Concerts & Music Festivals
- Non Traditional Programming
- Access to PMI affiliate companies:
- Opportunity to use PMI Global Sales: Two well trained & managed sales centers that can successfully sell your products and services.
- Opportunity to use PMI Gear: High quality Merchandise & Promotional items at a lower cost than traditional promotional companies with a quicker turn around.
- Opportunity to use PMI Ticketing: Full service Ticketing Solution, CRM & Database management solution that is fan friendly and easy to use for your organization.
About PMI
