
PMI College is the business unit within PMI partnering with Colleges and Universities to maximize ticket sales revenue. PMI is uniquely positioned to help collegiate sports properties maximize ticket sales revenue. All PMI College Executives have risen from the trenches of professional sports ticket sales and “been there and done that” in proactive outbound ticket sales.
PMI is committed to remaining as flexible as possible in order to find creative proactive sales solutions to work within budget constraints or commission and bonus restrictions within the University landscape.
PMI College is led by Mark Washo, 20 year professional sports executive and author of the book Break Into Sports Through Ticket Sales used by many collegiate sports management programs, and is supported by the full resources within PMI.
The PMI team has recently worked with the Southland Conference and San Jose State University to maximize ticket sales. Mark has conducted site visits in efforts to research ticket sales with many Athletic Departments including, University of San Francisco, Purdue, Ball State, Indiana State, Northwestern, Miami of Ohio, Navy, West Virginia University and Ohio State University.
PMI College Services
PMI College will work with your Athletics Department to increase ticket sales units and ticket sales revenue.
- Strategically increasing average ticket price leads to increased ticket revenues
- Increasing ticket units sold increases ticket sales revenue
In House Ticket Sales development
- Ticket Sales Plan
- Staffing Plan
- Sales team recruiting
- Director of Ticket Sales
- Account Executives
- Inside sales
- Customer Service and retention
- Sales team training and management of sales plan execution
- Director of Sales
- Account Executives
- Customer service/retention
- Sales Director
- Account Executives
- PMI Global sales Frisco TX and Gaithersburg MD
- Fully trained ticket sales executives outbound sales
- Inside Sales
- Customer services/retention
- PMI Ticketing powered by Ticket Socket
- Ticket Operations and CRM
- Season ticket holder retention survey’s
- E-brochures
- Voice Mail drops
- Direct mail
- Lead lists
- Graphic and creative design
- Marketing plans
- Media buying and strategic direct marketing








