Playbook Management International

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Testimonials

Javier Leon, Managing Partner, Andell Holdings

I write this letter to any organization currently interviewing Mark Washo and the team at Playbook Management International, to create a partnership with PMI to drive ticket sales revenue. I had the opportunity to act as Mark’s direct supervisor as Managing Director of the Chicago Fire representing ownership, when Mark was the Executive Vice President of the team with primary responsibilities of managing ticket sales & marketing for the team.

Under Mark’s ticket sales leadership, the Fire delivered the highest ticket sales revenue in team history during the team’s second season at TOYOTA PARK. Growing ticket sales revenue in a new sports facility in the second season is a challenging endeavor, especially during ownership transition. Mark was able to keep the sales team focused, motivated and inspired in order to execute the sales plan to deliver maximum sales results. Mark understands the complex nature of proactive ticket sales, and would be a great asset to any organization looking to maximize ticket sales. The Fire ticket sales effort struggled following Mark’s departure and we are just getting back to the same revenue levels attained during his tenure. Therefore, my recommendation is based on his past performance and track record. I have continue to stay in touch with him following his departure from the Fire and believe that his skills have continued to improve given the kind of challenges that he has undertaken.

Please feel free to contact me if you have any questions or would like additional information and I am certain that you will have a positive experience should you decide to work with Mark and his team.

I write this letter to any organization currently interviewing Mark Washo and the team at Playbook Management International, to create a partnership with PMI to drive ticket sales revenue. I had the opportunity to act as Mark’s direct supervisor as Managing Director of the Chicago Fire representing ownership, when Mark was the Executive Vice President of the team with primary responsibilities of managing ticket sales & marketing for the team.

Under Mark’s ticket sales leadership, the Fire delivered the highest ticket sales revenue in team history during the team’s second season at TOYOTA PARK. Growing ticket sales revenue in a new sports facility in the second season is a challenging endeavor, especially during ownership transition. Mark was able to keep the sales team focused, motivated and inspired in order to execute the sales plan to deliver maximum sales results. Mark understands the complex nature of proactive ticket sales, and would be a great asset to any organization looking to maximize ticket sales.

The Fire ticket sales effort struggled following Mark’s departure and we are just getting back to the same revenue levels attained during his tenure. Therefore, my recommendation is based on his past performance and track record. I have continue to stay in touch with him following his departure from the Fire and believe that his skills have continued to improve given the kind of challenges that he has undertaken.
Please feel free to contact me if you have any questions or would like additional information and I am certain that you will have a positive experience should you decide to work with Mark and his team.

Javier Leon
Managing Partner
Andell Holdings

Tim Robbie, President of the Ft. Lauderdale Strikers

When I was hired a few short months ago as the President of the NASL's Ft. Lauderdale Strikers, my main focus initially was to increase awareness of the club and to build the fan and sponsorship bases with a limited budget and minimal staff. With the aid of Michael Hitchcock and the PMI Management team, we were able to maximize our Sales effort and create a great deal of enthusiasm and momentum for our club in the South Florida market.

The PMI team is a MUST for organizations looking for proven sales techniques and strategies designed to maximize season ticket and group sales and grow your fan base. In a competitive industry like sports and entertainment, both creativity and specific strategies are critical to sales success. The PMI team provides both, as well as a training program for sales representatives that provides a solid foundation for ongoing success.

You won't find a better organization to provide assistance in the most vital area of your organization...SALES is what it's all about, and PMI is a winner!

Tim Robbie
President
Ft. Lauderdale Strikers

Nathan Schandl, Senior Group Sales Executive, St. Louis Rams Football

PMI is a great source for fresh ideas, as well as a means to learn about best practices within the ticket sales industry. As a fairly young ticket sales department, our organization found a tremendous amount of value in what Mark Washo, and PMI had to offer. In particular, we enjoyed discussions focused on the group sales side of our proactive ticket sales efforts. Whether you are starting a ticket sales department from the ground up, or looking for ways to open new doors and create new inventory for an existing staff, PMI is a one stop shop.

Nathan Schandl
Senior Group Sales Executive
St. Louis Rams

Gordon Hartman, Founder of Soccer For A Cause

On behalf of everyone at SOAR, STAR Soccer Complex, and the San Antonio Scorpions FC, allow me to express my appreciation to you and the entire Playbook Management International team for your commitment to our cause. The level of professionalism and corresponding success that you and your staff have brought to SOAR, STAR Soccer Complex and now the San Antonio Scorpions FC is second to none!

I've seen first hand that PMI will deliver on your working philosophy of "Good People, Good Plan, Good Execution." Your staff is extremely talented and hard working. You and your team create a smart, strategic plan. And most importantly, PMI successfully executes the play while remaining focused on the client and the client's desired goals

We're excited to expand our relationship with PMI and look forward to even bigger and better results in the future. It's a pleasure partnering with the "good people" of PMI.

Gordon Hartman
Founder
Soccer For A Cause

Andrew Crossley, General Manager of Boston Breakers

Like many teams, we found over time that our database of qualified sales leads and previous customers had grown beyond the ability of our in-house sales staff to effectively contact them all in support of milestone events, such as opening night. . . The results have been very encouraging and we look forward to continuing with [PMI] to support other major events and general ticket sales efforts this season.

In particular, I was thrilled with the success your trained salespeople exhibited in converting fans from our single-game ticket lists from previous seasons into full season ticket holders. We've even seen some conversions from the single game lists directly into season packages for our highest priced club seating areas. These are stones that probably would have gone unturned had we continued to rely solely on in-house staff.

Andrew Crossley
General Manager
Boston Breakers

Maureen Hendricks, Vice-Chairman of Hendricks Investment Holdings

During my time as the Owner and Chairwoman of the Washington Freedom, Mark Washo served as the Freedom’s Team President and General Manager. Mark oversaw all of the teams business and operations, and was also appointed Primary Board of Governor to the WPS league office.

My husband, founder and Chairman of Discovery Channel, and I interviewed three candidates for the General Manager position including the person who had previously held the position when we operated the team from 2001 to 2003. We decided to hire Mark based on his experience and background in Major League Soccer and other professional sports. He also had in-depth knowledge of ticket sales, sports management and innovative ways to generate revenue. Mark was able to quickly turn the Freedom around from being near the bottom of WPS in tickets sales, sponsorship, and revenue to one of the top teams in the league in all categories.

I would say that we had the best Team President and GM in the WPS and the other teams did refer to his book, “Break into Sports through Ticket Sales” when teaching their ticket sales staffs. Mark was able to pare down our staff and maintain a high level of productivity. Our Freedom staff was a highly effective small group of people who achieved a high level of success under Mark’s leadership.

Now as Managing Partner of Playbook Management International, other sports properties have the ability to utilize Mark vast experiences, expertise and resources within PMI to help them run a more effective business operation. I strongly recommend Mark and PMI to any organization looking to maximize revenue and enhance their overall sports business practices.

Maureen Hendricks
Vice-Chairman
Hendricks Investment Holdings, LLC

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