GAITHERSBURG, MD December 5 2011 -- PMI College, a division of Playbook Management International, is pleased to announce new partnerships with Santa Clara University and the Ticket City Bowl to activate professional proactive outbound ticket sales to maximize sales.
The Santa Clara partnership will send PMI College Fan Development Executive (FDE), Greg Harris to the Santa Clara Athletics Department to create personalized fan relationships during the engagement. PMI will also augment ticket sales from Fan Development Executives at PMI Global Sales Centers in Frisco, TX and Gaithersburg, MD.
The Ticket City Bowl will be supported by ticket sales efforts from professionally trained FDE’s in PMI Global Sales based in Frisco, Texas and Gaithersburg, MD to maximize ticket sales.
Mark Washo Founding Partner of PMI College comments, “We are pleased FDE Greg Harris is available to go Santa Clara to have immediate impact on ticket sales for the new basketball season. We have confidence Greg will represent PMI College and Santa Clara in a professional manner while delivering ticket sales results. We are also excited to sell the Ticket City Bowl, which has an incredible match up between Penn State taking and Houston, who was undefeated in their regular season!”
Rusty Weekes Assistant Athletics Director Bronco Bench Foundation adds, “We are excited to bring Greg into Santa Clara Athletics with our new partnership with PMI College. We believe Greg, PMI Global Sales and PMI College will help us enhance our current in house ticket sales efforts.”
“We are pleased and honored to have two of this year’s truly outstanding college football teams,” said TicketCity Bowl President Tom Starr about the first-ever post-season matchup between the Big Ten Conference vs. Conference USA. “Our goal from the start was to bring major college post-season football back to historic Cotton Bowl Stadium, and with this extraordinary match-up coupled with last year’s exciting Texas Tech-Northwestern game; we believe we have accomplished that objective.” “PMI College will help us enhance our in house sales marketing efforts to ensure maximum game attendance!”
About PMI College
PMI College is the business unit within PMI partnering with Colleges and Universities to maximize ticket sales revenue. PMI is uniquely positioned to help collegiate sports properties maximize ticket sales revenue. All PMI Executives have direct professional sports ticket sales backgrounds and are vastly experienced in proactive outbound ticket sales.
PMI is committed to creating flexible business terms to activate proactive ticket sales solutions within budget constraints or commission and bonus restrictions within the University landscape. PMI College is led by Mark Washo, 20 year professional sports executive and author of the book Break into Sports through Ticket Sales used by many collegiate sports management programs.
To learn more about PMI College please visit www.playbookmanagement.com
About Santa Clara Athletics
The overriding purpose of the athletics program at Santa Clara University is the education of the student. Athletics is a key component of the Jesuit philosophy of the education of the whole person - body, mind and spirit. Through participation in intercollegiate athletics and recreation at Santa Clara, students will learn critical life lessons and values, including sportsmanship, discipline, teamwork, overcoming adversity, preparation, trust in others, and selflessness, to name just a few. Competing for Santa Clara will nourish their character and build their confidence, as they learn to maximize their potential.
The Santa Clara Athletics program will field first-rate men's and women's intercollegiate athletics teams that are competitive within their Conference and the region, and strive to be competitive nationally. The programs will bring honor, distinction and greater national awareness to the University, which will not only complement but enhance its national image and prestige.
About the TicketCity Bowl
The second annual TicketCity Bowl will be televised by ESPNU with an 11 a.m. (CST) kickoff. Texas Tech of the Big 12 Conference won the inaugural TicketCity Bowl in 2011 by defeating Northwestern of the Big Ten Conference 45-38 as the two schools combined for 927 yards of total offense - most ever for a bowl game played in Dallas. Both schools will be ranked among the nation’s elite entering the TicketCity Bowl next month.
The 2012 TicketCity Bowl will feature Penn State vs. Houston, a pair of Top 25 college football powers as the January 2 game will showcase the pin-point passing of college football’s all-time passing leader, Houston’s Case Keenum, against the vaunted defense of the Penn State Nittany Lions.
Media Contacts
PMI College: Mark Washo – This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Santa Clara Athletics: Michelle Schmitt - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Ticket City Bowl: Tom Starr - This e-mail address is being protected from spambots. You need JavaScript enabled to view it
